A company with a "Clear Purpose"

nextgen.careers offers talents a job board where they can find companies with purpose. It offers a simple system to assess what purpose a company has, how the company is putting its purpose into action, and whether the company is achieving any meaningful progress towards its purpose.

How we assess a company's purpose

Based on the science of purpose cultivation at an individual and a corporate level, nextgen.careers has developed a simple Purpose Framework to help assess a companies purpose. The Purpose Framework allows companies to define their purpose throughout three dimensions and allows them to communicate what their purpose is.

The three dimensions of purpose are …

  1. Intention – What are we doing and what is our motivation behind it?
  2. Meaningfulness – How is the goal you are pursuing meaningful to the company and how does the company it stays on track?
  3. Contribution – How does the company measure its health and achievements? What is the impact they want to have and are they actually achieving it?

To read more about the Purpose Framework, follow this link.

How companies can proof they have a "Clear Purpose"

Companies tagged with a "Clear purpose" on this site have done a workshop with us to clarify their purpose by answering a set of questions that correspond to the three dimensions. This workshop is for free so there is really no excuse for not having a "Clear Purpose." Beware of companies not having it! In our experience, they are using purpose only for marketing ... 🤨

An employer with a"Clear Purpose" …

  • can communicate it clearly.
  • aligns their operations and external communication in coherent and cohesive way.
  • knows what success looks like for them.
  • can show if they are on a "Path to Purpose" or even have a "Proof of Purpose".

Employees at a purpose company …

  • benefit since they get a clear sense of what the company is really about.
  • have a clear understanding of what success looks like for the company.
  • know how their individual contribution to the company's success is assessed and measured.
  • can hold their employers accountable to their purpose.
  • can align their individual talents and resources to benefit someone in meaningful way.